How to Get More Customers with Local SEO

If you run a small or medium-sized business, local customers are your lifeline. But if they can’t find you online, they’ll go to your competitors instead. That’s where local SEO (Search Engine Optimization) comes in—helping your business show up in local searches and on Google Maps.

Step 1: Optimize Your Google My Business Profile

A well-optimized Google My Business (GMB) listing helps customers find your business, see reviews, and get directions instantly.

📌 Optimize it: Make sure information is up to date and accurate. Google accepts user-submitted content to these profiles, so make sure as the business owner or manager that you maintain a certain level of control over business hours, location and other important details customers will need to find you or contact you.

Step 2: Use Local Keywords on Your Website

Include city-specific keywords in your website content, such as “best bakery in [Your City]” or “Boston real estate agent.”

📌 Optimize it: This works well for paid advertising too. Many searches are location-based, so even if you don't have a physical location, attempt to niche to a service area.

Step 3: Get More Reviews & Local Backlinks

Google rewards businesses with high ratings and mentions from reputable local sites. Encourage happy customers to leave reviews and collaborate with other local businesses for backlinks.

📌 Optimize it: Don't be afraid to ask customers for reviews. Use a QR code if you have a physical location or leave your specific review link in your email signature.

Conclusion:

Local SEO is a game-changer for small businesses looking to attract more customers. If you’re ready to improve your rankings, let’s talk about a local SEO strategy that works for you.